从20世纪80年代起,一种崭新的企业管理理论——企业文化理论自美国登陆中国之后,便受到越来越多的中国企业和企业家的重视。其势如雨后春笋一般,在中国广袤的企业大地上蓬蓬勃勃地生长起来。经过近20年的学习、借鉴、探索和创造,我国的企业文化建设从理论到实践,都取得了许多可圈可点的成绩,涌现出了一批卓有成效的先进典型。来自国内外的日益增多的成功企业的实践经验,都证明着同样一个真理:一个企业如果要想在激 Since the 1980s, a brand new theory of business management - theory of corporate culture since the United States landed in China, it will be more and more Chinese enterprises and entrepreneurs attention. Its potential is mushroomed in general, thriving in China's vast enterprise land. After nearly 20 years of study, learning from, exploration and creation, our country's corporate culture has made remarkable achievements from theory to practice, and a number of fruitful and advanced models have emerged. The practical experience of a growing number of successful companies both at home and abroad proves the same truth: if a business wants to be excited