现阶段,在发展其他线上渠道的同时,一定注意将专卖店渠道做好。而且专卖店渠道和线上渠道可以共赢。例如,O2O对厂家的渠道建设来说非常重要的一点是把专卖店的实体经营和线上营销进行了有效的结合,包括服务的结合、销售的结合,可开发的空间非常大。厂家要大力发展专卖店,同时要注意发展中可能遇到的问题,一定要线上线下相结合的发展等等。对于专卖店经营者来讲,一方面要看到大环境以及对自身的挑 At this stage, in the development of other online channels at the same time, we must pay attention to store channels do a good job. And store channels and online channels can win. For example, O2O is very important to the manufacturer’s channel construction. It is an effective combination of physical operation and online marketing of the store. Including the combination of services and sales, the space for development is very large. Manufacturers should vigorously develop stores, while paying attention to the development may encounter problems, we must combine the development of online and offline and so on. For store operators, on the one hand to see the environment as well as their own pick