在我国电子商务企业快速发展的同时,农村发展电子商务也成为如今炙手可热的话题。目前,我国对于社会责任的研究犹在初期,而有关农村电商社会责任的研究更为溃泛。在农村电商快速发展的同时,又暴露出一系列社会责任的问题。因此,本文提出农村电商社会责任的问题和社会责任缺失的成因以及约束机制。 While the rapid development of e-commerce enterprises in our country, the development of e-commerce in rural areas has also become a hot topic nowadays. At present, the study of social responsibility in our country is still in its infancy, and the research on the social responsibilities of rural electricity suppliers is even more pernicious. In rural areas, while the rapid development of e-commerce, but also exposed a series of social responsibility issues. Therefore, this paper presents the social responsibility of rural electricity suppliers and social causes of lack of responsibility and restraint mechanisms.