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In a decade, Chinese press and publication industry has sustained and continued to explore the over copyright transfer, and gained some achievements. The trade deficit of the total continues to shrink. Export of physical publications grows steadily, and export momentum of digital publishing becomes strong. The export surplus of printing processing services has its obvious advantages. Invertment and copyright transfer have been accelerated, and its channels continue to expand. Foreign-oriented talents increase gradually...
Exploration in Ten Years
Copyright transfer Overseas is Successful
What Liu Bogen, vice president of China Publishing Group Corporation talked most, about regards copyright trade other than copyright transfer overseas. The most popular topic of the media in that time was about the publication of trade scissors at the Beijing International Book Fair. Not only the media further discussed, social medium had also interviewed experts in order to come up with ideas for the publishing industry.
The situation was not really optimistic. In 2012, the number of book copyright transfer reached 1317 pieces, but only 18 were exported to the United States, Canada, Britain, France, Germany, Russia and several other developed countries, while the number of book copyright was counted in thousands in the same period. The maximum deficit between the input and output production was 1:15 in 2003. In regard of actual export products, due to the lack of competitive products, the purchase by overseas powerful libraries and scientific research institutes is weak, so it is difficult for ordinary readers to find Chinese books.
"In order to conduct the copyright transfer, we arranged edition trade fair on board in a ship, as that Chinese and foreign publishers could get together for several days and nights." One might feel hard to describe this, but it’s the real story that happened a few years ago. For promotion of transaction of copyright transfer, some presses have to go through the similar way of "kidnapping" and make every efforts to sell their own products.
Fortunately, the product quality has been improved quickly. Reform-driven vision of the press and publishing enterprises are more open. Increasingly high product quality and more and more flexible mode of operation, have instilled new vitality to overseas market of copyright transfer.
Over the past decade, press and publication enterprises have waded across river by touching stones and gradually explored the way of copyright transfer. Once we all focused on the main Chinese traditional culture, but today we demonstrate appropriate products to buyers of the international market; And there are a large number of co-operative publications, and the "cooperation" with internationally renowned Publishing & Media Groupis often mentioned, but today we have intensified cooperation of how to get business done,and capital invertment and possible aspects in details. We can see that copyright transfer overseas is rational and mature. So its effectiveness becomes increasingly significant. ----Rapid growth in the quantity of copyright transfer. Compared with 2002, the total number of Chinese various types of publication copyright increased by 491% in 2011, and the output and input of the introduction narrowed to 1 : 2.1, still the total copyright transfer to the key developed countries, such as the U.S., Canada, Britain, France, Germany, Russia, etc., has increased 82-times.
----A sustainable growth of the value of physical products export. It has reached $ 73.966 million in 2011, an increase of 278% compared to 2002. The purchase by National Libraries of developed countries in Europe and the United States is more than 50,000 kinds of new books from China each year.
----The output value of printing services has expanded year by year. In 2010, the total of Chinese printing services revenue from export was about 66.165 billion Yuan, an increase of 201%, comparing with the statistical initial figures of 22 billion Yuan in 2004. The growth remained steady at around 10%, accounting for gross output value of printing industry.
----Digital publishing has seized the international market at the same time. Chinese journal databases overseas were paid to download for nearly $ 12.8 million in 2011; 131 kinds of PC online games sold to the overseas market have reached a sales revenue of $ 360 million; the income of e-book overseas sales has acquired nearly $ 5 million, amounting to a share of the global e-book market more than 9%.
In ten years’ exploration, from the start to harvest, the overseas copyrights transfer of press and publication plays a great role in construction of a powerful country, whereas in news publishing we have become stronger in terms of cultural output.
Promotion in Ten Years
Copyright transfer Overseas is a long-term policy stipulated
Meng Xiangjie, general manager of China International Book Trading Group Co.Ltd., thinks press and publication copyright transfer overseas has made great progress, thanks to state of comprehensive capability, and rich cultural resources, which benefits under the support of the government. The press and publication industry has made great changes in the field of copyright transfer overseas during the decade. They are inseparable from the great concern from the government.
The principle of publishing has been established, with support from the government, enterprises as the main boy become, market oriented, and make all efforts to transfer copyrights. Since, the government makes it a ready strategy and offers favorable to promote polices year by year. In 2003, the meeting of the national press and publication directors, overseas copyright transfer of press and publication was identified as the industrial reform and development, which was one of the five strategies.
In 2004, as a honoured,guest China attended to the Paris Book Salon, which was the prelude of China of the major international book fairs. In the same year, the General Administration of Press and Publication and the Information Office of the State Council launched the foreign promotion plan of Chinese books and decided to appropriate fund to translate selected books.
In 2005, Chinese government issued the "views on further strengthening and improving the cultural exports of goods and services’’. Since then supporting policies were continuously perfected. "The policy" aimed at encouraging and supporting cultural goods and service exports. Then "The Guidance" to further promote the national cultural export of key enterprises and projects directory has introduced. Cultural products and services that we export, as well as key enterprises and projects of cultural exports got the support from the policy of the nation.
In 2007, the introduction of the General Administration of Press and Publication issued eight overseas policies to support copyright transfer of news publishing, saying that the ISBN of copyright transfer overseas is not limited and we should support vital publishing houses to bid for the right to export, and stipulated other specific measures.
In 2011, the General Administration of Press and Publication released "the publishing industry, 'second Five-Year' period of development planning on copyright transfer overseas ", and the nation first made specific planning arrangements for the copyright output overseas .
In 2012, the Press and Publication Administration issued “The ‘opinions’ towards overseas output on Accelerating Copyright Transfer of China's press and publication”, which has comprehensively reorganized the support on copyright transfer overseas that has existed and introduced new policies.
In this process, the Press and Publication Administration of Press and Publication undertakes the task that implements overseas strategies of the copyright transfer overseas, which actively builds a platform for the news publishing companies and opens up the channels to let enterprises participate in more than 40 international book fair. In International Book Fair,s like Frankfurt Book Fair and London Book Fair, it served as the honouredguest of honor and signed a memorandum of cooperation with the relevant departments of the multiple national cultures. Since 2009, the General Administration had determined a theme and focused on promoting work. Attention was attached to copyrights, channels, and policies, but today is to the overall layout. Copyright transfer overseas has been carried out according to the plan in an orderly way. Under the promotion of ten years, supportive policies about copyright transfer overseas can get systematic optimization, so press and publication enterprises have a solid backing in copyright transfer overseas.
Radical Change in Ten Years
Through the Copyright transfer Overseas to Promote the Increase of Its Soft Power
Liu Bogen, vice president of China Publishing Group, told us that people didn’t pay attention to the overseas copyright output before, but now almost all of them are dealing with the copyright trades. One of the greatest changes of the press and publication industry is the enhancement of self-consciousness, within these years of copyright transfer overseas. Meng Xiangjie, general manager of China International Book Trading Group Co., Ltd., has found that the export of Chinese books gradually increases, still with various forms of trade in recent years. Therefore, the major news publishing units and professional import and export companies made their contributions.
In ten years, on several occasions, the General Administration of Press and Publication leaders stressed participating in international competitions and enhance industrial strength, as well as national cultural soft power, which have become an important part of the reform and development of China's press and publication industry. Under the intense domestic competition, the market is becoming saturated. And overseas markets can truly become bigger and stronger, on which Industry experts have a consensus as well.
With the promotion and appeal from the state and press and publication enterprises, they finally realized that they should take the initiative in transferring copyrights overseas. This shift has laid an important foundation for the future development and expansion of China's press and publishing enterprises. The news publishing industry shows they will take a more pragmatic and positive attitude to let the world know China better, which will further promote the soft power of the state.
Under the common competition, the copyright transfer overseas has become the market at home and abroad through state-owned, private and foreign companies, which is an inevitable choice for press and publication.
----The books about China are becoming popular, "China shock", "The course of history: Why is the Communist Party of China capable?" There are only some of books that study the path of development, China experience and China mode. This kind of paper expounds the Communist Party and the national experience. It also reflects contemporary China's development and change of contemporary in those translation publications, which help western readers understand the contemporary China, more objective and more real. ----A number of books have a significant impact on the international community. A series of copyrights, such as the"review"of "Analects of Confucius"written by Yu Dan and "The Love of the Hawthorn Tree"(‘The Beautiful Love’) are transferred to more than 20 countries and regions, with an outstanding scale. Thus, the international society know better of Chinese bestsellers and writers, like Tie Ning, Wang Meng and Mo Yan.
----The copyright transfer overseas channels have been further widened. Due to the efforts of the Shanghai Press and Publication Development Limited, China International Book Trading Group Co., Ltd., more than 3,100 bookstores overseas of the Lagardere Group of France are open to Chinese books. Amazon, the largest network bookstore in the world, offers "China bookstore" on its home page, and so far 140,000 species of Chinese books are available for the readers in North America.
----The construction pace of overseas bookstore has been fastened. People's Health Publishing House annexed part of Canada BC Dyke Publishing Company, Anhui Publishing Group sets up a printing branch in Russia. Zhejiang Publishing Joint Group has opened its bookstores in the United States. In three consecutive years, Xinhua News Agency has about 20 overseas branches opened up since 2008, etc. According to incomplete statistics, at present, overseas branches and sales outlets of China's press and publishing enterprises have reached 459.
The great changes in ten years, copyright transfer overseas of press and publication reflect the achievements of China's reform and opening up policy and the China news publishing. With the positive attitude, and more far-sighted view and practical measures, China news publishing is trying to be an international one in the future.
Exploration in Ten Years
Copyright transfer Overseas is Successful
What Liu Bogen, vice president of China Publishing Group Corporation talked most, about regards copyright trade other than copyright transfer overseas. The most popular topic of the media in that time was about the publication of trade scissors at the Beijing International Book Fair. Not only the media further discussed, social medium had also interviewed experts in order to come up with ideas for the publishing industry.
The situation was not really optimistic. In 2012, the number of book copyright transfer reached 1317 pieces, but only 18 were exported to the United States, Canada, Britain, France, Germany, Russia and several other developed countries, while the number of book copyright was counted in thousands in the same period. The maximum deficit between the input and output production was 1:15 in 2003. In regard of actual export products, due to the lack of competitive products, the purchase by overseas powerful libraries and scientific research institutes is weak, so it is difficult for ordinary readers to find Chinese books.
"In order to conduct the copyright transfer, we arranged edition trade fair on board in a ship, as that Chinese and foreign publishers could get together for several days and nights." One might feel hard to describe this, but it’s the real story that happened a few years ago. For promotion of transaction of copyright transfer, some presses have to go through the similar way of "kidnapping" and make every efforts to sell their own products.
Fortunately, the product quality has been improved quickly. Reform-driven vision of the press and publishing enterprises are more open. Increasingly high product quality and more and more flexible mode of operation, have instilled new vitality to overseas market of copyright transfer.
Over the past decade, press and publication enterprises have waded across river by touching stones and gradually explored the way of copyright transfer. Once we all focused on the main Chinese traditional culture, but today we demonstrate appropriate products to buyers of the international market; And there are a large number of co-operative publications, and the "cooperation" with internationally renowned Publishing & Media Groupis often mentioned, but today we have intensified cooperation of how to get business done,and capital invertment and possible aspects in details. We can see that copyright transfer overseas is rational and mature. So its effectiveness becomes increasingly significant. ----Rapid growth in the quantity of copyright transfer. Compared with 2002, the total number of Chinese various types of publication copyright increased by 491% in 2011, and the output and input of the introduction narrowed to 1 : 2.1, still the total copyright transfer to the key developed countries, such as the U.S., Canada, Britain, France, Germany, Russia, etc., has increased 82-times.
----A sustainable growth of the value of physical products export. It has reached $ 73.966 million in 2011, an increase of 278% compared to 2002. The purchase by National Libraries of developed countries in Europe and the United States is more than 50,000 kinds of new books from China each year.
----The output value of printing services has expanded year by year. In 2010, the total of Chinese printing services revenue from export was about 66.165 billion Yuan, an increase of 201%, comparing with the statistical initial figures of 22 billion Yuan in 2004. The growth remained steady at around 10%, accounting for gross output value of printing industry.
----Digital publishing has seized the international market at the same time. Chinese journal databases overseas were paid to download for nearly $ 12.8 million in 2011; 131 kinds of PC online games sold to the overseas market have reached a sales revenue of $ 360 million; the income of e-book overseas sales has acquired nearly $ 5 million, amounting to a share of the global e-book market more than 9%.
In ten years’ exploration, from the start to harvest, the overseas copyrights transfer of press and publication plays a great role in construction of a powerful country, whereas in news publishing we have become stronger in terms of cultural output.
Promotion in Ten Years
Copyright transfer Overseas is a long-term policy stipulated
Meng Xiangjie, general manager of China International Book Trading Group Co.Ltd., thinks press and publication copyright transfer overseas has made great progress, thanks to state of comprehensive capability, and rich cultural resources, which benefits under the support of the government. The press and publication industry has made great changes in the field of copyright transfer overseas during the decade. They are inseparable from the great concern from the government.
The principle of publishing has been established, with support from the government, enterprises as the main boy become, market oriented, and make all efforts to transfer copyrights. Since, the government makes it a ready strategy and offers favorable to promote polices year by year. In 2003, the meeting of the national press and publication directors, overseas copyright transfer of press and publication was identified as the industrial reform and development, which was one of the five strategies.
In 2004, as a honoured,guest China attended to the Paris Book Salon, which was the prelude of China of the major international book fairs. In the same year, the General Administration of Press and Publication and the Information Office of the State Council launched the foreign promotion plan of Chinese books and decided to appropriate fund to translate selected books.
In 2005, Chinese government issued the "views on further strengthening and improving the cultural exports of goods and services’’. Since then supporting policies were continuously perfected. "The policy" aimed at encouraging and supporting cultural goods and service exports. Then "The Guidance" to further promote the national cultural export of key enterprises and projects directory has introduced. Cultural products and services that we export, as well as key enterprises and projects of cultural exports got the support from the policy of the nation.
In 2007, the introduction of the General Administration of Press and Publication issued eight overseas policies to support copyright transfer of news publishing, saying that the ISBN of copyright transfer overseas is not limited and we should support vital publishing houses to bid for the right to export, and stipulated other specific measures.
In 2011, the General Administration of Press and Publication released "the publishing industry, 'second Five-Year' period of development planning on copyright transfer overseas ", and the nation first made specific planning arrangements for the copyright output overseas .
In 2012, the Press and Publication Administration issued “The ‘opinions’ towards overseas output on Accelerating Copyright Transfer of China's press and publication”, which has comprehensively reorganized the support on copyright transfer overseas that has existed and introduced new policies.
In this process, the Press and Publication Administration of Press and Publication undertakes the task that implements overseas strategies of the copyright transfer overseas, which actively builds a platform for the news publishing companies and opens up the channels to let enterprises participate in more than 40 international book fair. In International Book Fair,s like Frankfurt Book Fair and London Book Fair, it served as the honouredguest of honor and signed a memorandum of cooperation with the relevant departments of the multiple national cultures. Since 2009, the General Administration had determined a theme and focused on promoting work. Attention was attached to copyrights, channels, and policies, but today is to the overall layout. Copyright transfer overseas has been carried out according to the plan in an orderly way. Under the promotion of ten years, supportive policies about copyright transfer overseas can get systematic optimization, so press and publication enterprises have a solid backing in copyright transfer overseas.
Radical Change in Ten Years
Through the Copyright transfer Overseas to Promote the Increase of Its Soft Power
Liu Bogen, vice president of China Publishing Group, told us that people didn’t pay attention to the overseas copyright output before, but now almost all of them are dealing with the copyright trades. One of the greatest changes of the press and publication industry is the enhancement of self-consciousness, within these years of copyright transfer overseas. Meng Xiangjie, general manager of China International Book Trading Group Co., Ltd., has found that the export of Chinese books gradually increases, still with various forms of trade in recent years. Therefore, the major news publishing units and professional import and export companies made their contributions.
In ten years, on several occasions, the General Administration of Press and Publication leaders stressed participating in international competitions and enhance industrial strength, as well as national cultural soft power, which have become an important part of the reform and development of China's press and publication industry. Under the intense domestic competition, the market is becoming saturated. And overseas markets can truly become bigger and stronger, on which Industry experts have a consensus as well.
With the promotion and appeal from the state and press and publication enterprises, they finally realized that they should take the initiative in transferring copyrights overseas. This shift has laid an important foundation for the future development and expansion of China's press and publishing enterprises. The news publishing industry shows they will take a more pragmatic and positive attitude to let the world know China better, which will further promote the soft power of the state.
Under the common competition, the copyright transfer overseas has become the market at home and abroad through state-owned, private and foreign companies, which is an inevitable choice for press and publication.
----The books about China are becoming popular, "China shock", "The course of history: Why is the Communist Party of China capable?" There are only some of books that study the path of development, China experience and China mode. This kind of paper expounds the Communist Party and the national experience. It also reflects contemporary China's development and change of contemporary in those translation publications, which help western readers understand the contemporary China, more objective and more real. ----A number of books have a significant impact on the international community. A series of copyrights, such as the"review"of "Analects of Confucius"written by Yu Dan and "The Love of the Hawthorn Tree"(‘The Beautiful Love’) are transferred to more than 20 countries and regions, with an outstanding scale. Thus, the international society know better of Chinese bestsellers and writers, like Tie Ning, Wang Meng and Mo Yan.
----The copyright transfer overseas channels have been further widened. Due to the efforts of the Shanghai Press and Publication Development Limited, China International Book Trading Group Co., Ltd., more than 3,100 bookstores overseas of the Lagardere Group of France are open to Chinese books. Amazon, the largest network bookstore in the world, offers "China bookstore" on its home page, and so far 140,000 species of Chinese books are available for the readers in North America.
----The construction pace of overseas bookstore has been fastened. People's Health Publishing House annexed part of Canada BC Dyke Publishing Company, Anhui Publishing Group sets up a printing branch in Russia. Zhejiang Publishing Joint Group has opened its bookstores in the United States. In three consecutive years, Xinhua News Agency has about 20 overseas branches opened up since 2008, etc. According to incomplete statistics, at present, overseas branches and sales outlets of China's press and publishing enterprises have reached 459.
The great changes in ten years, copyright transfer overseas of press and publication reflect the achievements of China's reform and opening up policy and the China news publishing. With the positive attitude, and more far-sighted view and practical measures, China news publishing is trying to be an international one in the future.