期刊质量综合评估体系对现阶段高校学报的办刊理念提出了新的要求。分析了评估体系中基础建设条件、环境资源条件、出版能力、经营能力等4个板块的指标对期刊生存和发展的要求。认为期刊的合理定位、规模、效益等要求高校学报办刊理念具有规范性、经济性、有效性及开放性，期刊编辑尤其是学报编辑办刊理念转变的必要性表现在规范办刊行为、注重办刊过程的经济性、提高科技期刊的各种效益，以及创造条件使期刊保持可持续良性发展等4个方面。“,”According to the comprehensive quality evaluation index of journal publishingidea, it is necessary for the university journal editors to have new thoughts about the journal publishing at the present stage. In this paper, four indexes in the evaluation system, i. e., basic construction conditions, environmental resources, publishing capacity and business capacity, were analyzed to meet the journal publishing requirements. It was considered that, from the journal requirements of the suitable position, scale and profits of journals, the editors must have their important thoughts in journal normalization, economy, effectiveness and openness. The necessity of these thoughts transition for the university journal editors was reflected on four partsrespects, i. e., normaliztion of journal publishing, the economy in journal publishing process, profits improvements of scientific and- technological journals, and making the university journals sustainabl and good developments.