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近年来,真人秀节目日益兴盛,社会行为观察类节目也在悄悄兴起。在媒介化社会中,社会道德问题经过媒体的报道和呈现,引起了人们广泛的关注和反思,以道德测试为主要内容和方式的社会行为观察类真人实境秀节目应运而生。2015年1月广东卫视首播的《你会怎么做》自称全国首档社会行为观察类节目,播出后引起强烈反响,其测试内容和形式也引发广泛的社会争议。本文在梳理道德测试节目起源和流变的基础上,分析《你会怎么做》的特色,论述其产生的影响和争议,并指出其中存在的问题,寻找相应的对策和建议,以期为道德测试类节目提供理论参考,促进此类节目的完善和发展,提升社会整体道德水平。
In recent years, reality shows have been booming and social watching programs have been quietly rising. In the mediaized society, the issue of social morality has been reported and presented by the media, arousing widespread concern and reflection on people. The social reality observation type reality show with moral test as the main content and method has come into being. In January 2015, Guangdong Satellite TV premiered “What would you do?” Claiming to be the country’s first social observation program. After its broadcast, it aroused strong repercussions. The content and form of its tests also triggered a wide range of social disputes. On the basis of combing the origin and the rheology of the ethics test program, this article analyzes the characteristics of “what would you do”, discusses its impact and controversy, points out the existing problems and find the corresponding countermeasures and suggestions to moral testing Class programs provide a theoretical reference to promote the improvement and development of such programs, enhance the overall moral level of society.