借鉴企业视觉识别(VI)设计理念、内容、原则对西双版纳热带植物园进行视觉形象识别规划设计,有助于树立西双版纳热带植物园的国际形象,提升西双版纳热带植物园的品牌形象,扩大西双版纳热带植物园的知名度,促进西双版纳旅游业的发展,提高市场竞争力。从视觉识别有关的学科知识对热带植物园进行了系统研究,对于植物园的规划具有参考价值。 Drawing on the design concept, content and principles of the enterprise visual identity (VI), the visual image recognition planning and design of the Xishuangbanna Tropical Botanical Garden contributes to establish the international image of the Xishuangbanna Tropical Botanical Garden, enhance the brand image of the Xishuangbanna Tropical Botanical Garden, expand the visibility of the Xishuangbanna Tropical Botanical Garden, Promote the tourism development in Xishuangbanna and improve market competitiveness. The tropical Botanical Garden has been systematically studied based on the knowledge of the subject of visual recognition, which is of great value to the planning of botanical gardens.