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随着信息技术和网络技术的不断发展,大数据已经成为各行各业研究的重点领域。目前,电子商务发展已经进入成熟阶段,对海量的交易数据、商品数据进行商业分析已经成了商业策略的重要手段。电子商务专业在我国开展了很长时间,由于电子商务的变革,其传统的教学理念很难迎合当代电子商务的发展。本文根据大数据给电子商务企业带来的机遇的现状,讨论了当代电子商务教学的理念与特点,为电子商务教学提供了一定的理论基础和实践指导意义。
With the continuous development of information technology and network technology, big data has become the focus of research in all walks of life. At present, the development of e-commerce has entered a mature stage. The commercial analysis of massive transaction data and commodity data has become an important means of business strategy. E-commerce professionals in our country for a long time, due to the changes in e-commerce, its traditional teaching philosophy is difficult to cater to the development of contemporary e-commerce. Based on the current situation of big data for e-commerce enterprises, this paper discusses the concept and characteristics of contemporary e-commerce teaching and provides some theoretical basis and practical guidance for e-commerce teaching.