目前．国内高校的广告教育如火如茶,500多家院校设有广告及与广告相关的专业。但总体而言,毕业生的专业素质与社会需要存在着较大差距。北大的广告教育颠覆了传统的教育模式,采用通才与专业教育结合、固定教师与业界专家共同执教的方法．使学生们既打好了坚实的理论基础,又避免了与实际工作的脱节。本刊特别推出“北大广告教育”专题,希望能给探索中的中国广告教育以启迪。 Currently. Domestic colleges and universities advertising education such as fire, more than 500 institutions with advertising and advertising related professionals. However, on the whole, there is a big gap between the professional qualifications of graduates and the needs of society. Peking University’s advertising education subverts the traditional mode of education, using a combination of general education and professional education, fixed teachers and industry experts co-coaching methods. So that students not only lay a solid theoretical foundation, but also to avoid the disconnect from the actual work. Our special launch “Peking University advertising education” topic, hoping to explore the Chinese advertising education to enlighten.