客户就是上帝,客户是企业赖以生存和发展的衣食父母,是企业利润的源泉,从这些语言表达中不难看出客户对于企业意义之重要。满足客户需求,为客户提供超过其预期的价值,在市场竞争日趋激烈的今天,已成为众多企业在商战中胜出的不二法宝。但在当今竞争白热化的买方市场,客户对企业的要求和期望也越来越高,面对挑剔的客户,企业又该如何应对呢?能 Customer is God, the customer is the dependent on the survival and development of enterprises is a source of corporate profits, from these language expression is not difficult to see the customer for the significance of the enterprise. To meet customer needs, providing customers with more than expected value, in an increasingly competitive market today, many enterprises have become the best weapon in the business war. However, in today's highly competitive buyer's market, the customers' requirements and expectations of the enterprises are also getting higher and higher. In the face of the discerning customers, how should the enterprises respond?