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在经济全球化的背景下,民族意识日益增强。我国是一个多民族的国家,少数民族的文化特色是我国宝贵的财富。在56个民族中壮族的骆越文化发展历史悠久,而且它的文化元素非常具有代表性。骆越文化在广告中可应用的元素很多,在广告中应用所产生的价值也非常大。本文在骆越文化元素内容的基础上,对骆越文化在广告中的应用进行了探索,对骆越文化元素在广告中应用的意义进行了分析。
In the context of economic globalization, national awareness is increasing. Our country is a multi-ethnic country. The cultural characteristics of the ethnic minorities are China’s precious wealth. Among 56 ethnic groups, the Zhuang Luo culture has a long history of development and its cultural elements are very representative. Luo Yue culture in the ads can be applied to many elements, the value of the ads generated by the application is also very large. Based on the content of the cultural element of LuoYue, this article explores the application of LuoYue culture in advertising, and analyzes the significance of the application of LuoYue culture element in advertisement.