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7月15日,东风股份“龙腾计划”正式启动,标志着东风股份开创了全新的服务模式。7月12日,中国重汽2011年亲人服务大会暨首届全国卡车服务技能大赛启动仪式在济南召开,中国重汽将全力打造“亲人”服务品牌。而在不久前,江淮也为帅铃系列轻卡推出“迷人服务”计划。商用车企业或推出服务品牌,或强化服务品牌,目的何在,影响几何?本期柠檬茶座邀请了3位经销商,请他们谈谈服务品牌的打造对于销售工作的影响。
July 15, Dongfeng shares “Dragon Project ” officially started, marking the creation of a new service Dongfeng shares. On July 12, China National Heavy Duty Truck Care Service 2011 and the inauguration ceremony of the first National Truck Service Skills Competition were held in Jinan. CNHTC will make every effort to build a service brand of “relatives”. Not long ago, Jianghuai also launched the “Charming Service” program for Shuai Ling series light trucks. Commercial vehicle companies or launch service brands, or strengthen the service brand, the purpose of which affect the geometry? This lemon tea invited three dealers invited them to talk about the service brand building for sales.