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本文以我国具有比较优势、影响较大的苹果汁出口为实证对象,运用修正后的CMS模型,从市场需求、结构和竞争力三个不同视角对我国苹果汁出口影响因素的作用强度进行准确测算和比较分析。研究发现:我国苹果汁的出口增长在很大程度上是由国际市场需求拉动的,受外部经济环境的影响较大,因此,恢复竞争力因素对我国苹果汁出口的高贡献率,将提升竞争力作为促进出口可持续增长的源泉,有助于变被动为主动,改变我国苹果汁出口长期依赖国际市场需求的局面;受出口增长模式、低价竞争、国际贸易壁垒等的影响,我国苹果汁的竞争优势并不明显,本文的研究为找出影响我国苹果汁竞争力的主导因素、推动我国苹果汁出口可持续增长提供了经验支持。
In this paper, we take the comparative advantage of China’s apple juice export larger impact as the empirical object, the use of a modified CMS model from the market demand, structure and competitiveness of three different perspectives on China’s apple juice exports impact intensity of the factors accurately measured And comparative analysis. The study found that: the export growth of apple juice in our country is largely driven by the demand of the international market and greatly influenced by the external economic environment; therefore, the high contribution rate of the factors of restoring competitiveness to the export of apple juice in our country will enhance the competition As a source of promoting sustainable export growth, China’s power helps to change from passive to active and changes the long-term dependency of apple juice exports on the international market. Under the influence of export growth mode, low-price competition and international trade barriers, China’s apple juice The competitive advantage is not obvious. The research in this paper provides empirical support for finding the dominant factor that affects the competitiveness of apple juice and promoting the sustainable growth of China’s apple juice exports.