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随着科技的不断发展,多媒体的艺术表现形式也在不断更新,进而将视觉传达设计推向多元化的趋势发展。在视觉传达设计中,将多媒体作为传播媒介,在互联网中影响着大众的视觉导向、视觉冲击力和感知记忆等,也让大众对信息的获得更加快捷便利。通过多媒体的传达,视觉传达设计一方面增加了表现方式,另一方面也存在着版面不足和技术受限等问题。视觉传达中,多媒体艺术表现形式主要在信息的互交性和设计方面有多方面的展现,可以说多媒体为现代的视觉传达设计提供了新的平台。
With the continuous development of science and technology, the artistic expressions of multimedia are also continuously updated, and the visual communication design is pushed to a diversified trend. In the design of visual communication, using multimedia as a medium of communication influences the public’s visual orientation, visual impact and perception memory in the Internet, and also makes the public more convenient and quick to obtain information. Through the communication of multimedia, the design of visual communication has increased the expression of style on the one hand, and on the other hand, there have been problems such as lack of layout and limited technology. In visual communication, the manifestation of multi-media art manifests itself in many aspects in terms of the reciprocity and design of information. It can be said that multimedia provides a new platform for the design of modern visual communication.