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随着科学技术的迅速发展,建筑对人们的生活所起到的作用越来越重要,与人们的生活密不可分,建筑也是服务与人类的。二十一世纪是信息技术的运用和发展的时代,人们对很多方面的研究也更加深入,而对建筑和企业品牌关系的这个题目的研究也就更加细致化了,由于信息技术的发展,让我们知道的东西一下子多了起来,但是同时也只局限在一个方面的。在相同研究层次下建筑融入企业品牌的传播中,为品牌提高了感知价值,树立企业的品牌现象,也为企业创造了价值。
With the rapid development of science and technology, architecture plays an increasingly important role in people’s lives and is inseparable from people’s lives. Architecture is also a service and a human being. The twenty-first century is an era of the application and development of information technology. People have conducted more researches on many aspects and the study on the relationship between architecture and corporate brand has been more detailed. Due to the development of information technology, The things we know are suddenly over, but at the same time they are limited to one aspect. In the same research level under the spread of the building into the corporate brand, for the brand to enhance the perceived value, establish a corporate brand phenomenon, but also create value for the enterprise.