作为影响未来创意经济发展的重要因素,广告行业的发展备受关注,广告人才培养模式设置的科学性、合理性,直接关系到未来广告人才对创意经济的贡献力。本文结合用人单位对广告从业人员的要求以及目前地方高校广告专业教学的现状,对广告学专业的人才培养状况进行了分析和探讨,以利对未来的创意型广告人才、应用型广告人才的培养产生积极的作用。 As an important factor affecting the development of the creative economy in the future, the development of the advertising industry has received much attention. The scientific and rational setting of the training model for the advertising talents has a direct bearing on the contribution of the advertising talents to the creative economy in the future. This article combines the employer’s requirements for advertising professionals and the current status of local colleges’ advertising professional teaching, analyzes and discusses the talent cultivation of advertising specialty, in order to facilitate the cultivation of future creative and applied advertising talents. Have a positive effect.