消费者消费需要的理论、方法和政策导向卢嘉瑞Ⅰ．消费者消费需要的特点消费需要的多样性。由于每个消费者的收入水平、生活习惯、文化程度、所处地理环境、民族风俗等不同，从而对消费品的需求产生各种各样的兴趣和偏好，需求的数量、质量。品种、花色也不尽相同，这就决... The Theory, Method and Policy Orientation of Consumer Consumption Ⅰ. The characteristics of consumer spending Consumer needs diversity. Each consumer’s income level, lifestyle, education level, geographical environment, ethnic customs and other differences, resulting in a variety of consumer demand for consumer interest and preferences, the quantity and quality of demand. Variety, color is not the same, this decision ...