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本文将微博营销理念置入到湖南卫视的品牌经营过程中,从微博及微博营销的特点入手,重点分析了湖南卫视快乐大本营成功开展微博营销的策略,从而进一步提升企业品牌影响力。
This article puts the Weibo marketing idea into the brand operation process of Hunan Satellite TV. Starting with the characteristics of Weibo and Weibo marketing, this article focuses on the strategy of successfully launching Weibo marketing in Hunan Satellite TV Happy Camp, so as to further enhance the corporate brand influence .