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随着人们生活水平的提高及消费方式的转变,购物中心不单单只是满足人们购物的需要,同时也成为人们休闲娱乐及社会交往的场所,如何创造具有特色的购物中心,成为当代商业建筑设计所关注的焦点。本文从消费方式的变化出发,探讨了人们消费观念转变下体验式消费的特点,继而分析体验式消费模式下消费者对购物中心公共空间提出的新的需求,并在此基础上总结和提炼购物中心公共空间的设计原则,即人性化、主题性、互动性、生态性。
With the improvement of people’s living standards and changes in consumption patterns, shopping malls are not only meeting the needs of people shopping, but also becoming places for people’s leisure and social interaction. How to create distinctive shopping centers and become a place for contemporary commercial architectures The focus of attention. Based on the change of consumption patterns, this paper explores the characteristics of experiential consumption under the change of people’s consumption concept. Then it analyzes the consumers’ new demands for the public space in shopping centers under experiential consumption patterns, and on the basis of which, concludes and refines the shopping Central public space design principles, that is, humane, thematic, interactive, ecological.