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本文科学地界定旅游区服务质量的相关概念,从旅游区外部环境和内部推动因素两个方面来全面系统地分析旅游区服务质量提升动因机制,旨在为旅游区服务质量管理提供一种新的思路。
This paper scientifically defines the related concepts of the service quality in the tourist area, analyzes the motivation mechanism of the service quality in the tourist area comprehensively and systematically from the external environment and internal promotion factors of the tourist area, aiming at providing a new kind of service quality management for the tourist area Ideas.