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山东省枣庄市峄城区适宜种植枣树,品种优良,品种较多,而且随着土地资源的稀缺,该地区渐渐形成了以红枣为主要收入来源的模式,红枣的销售状况对于推动当地经济的发展起着至关重要的作用。但是隐藏在红枣销售中的种种局限也开始凸显出来,尤其“丰产不丰收”和“滞销”现象。经过走访调研和文献阅读,结合营销学知识、笔者找到了销路存在的问题并提出了相应的解决方案。
Jujube City, Zaozhuang City, Shandong Province suitable for planting jujube trees, varieties of good varieties more, and with the scarcity of land resources, the region gradually formed a pattern of red dates as the main source of income, red dates for the promotion of local economic conditions for the development of the economy It plays a vital role. However, hidden in the sales of jujube all kinds of limitations also began to emerge, in particular, “high yield does not harvest ” and “slow sales ” phenomenon. After visiting the research and literature reading, combined with marketing knowledge, I found the sales problems and put forward the corresponding solutions.