品牌价值和市场销量,这一对被不少高档品牌认为不可兼得的熊掌和鱼,宝马却想同时抓住。在不少人的心目中,高档品牌就是高价、高利润的代名词,高档品牌聚焦的市场范围一般都很有限,因为它吸引的是那些愿意为品牌支付高价以区别大众化的少数成功人士。因此,“物以稀为贵”成为高档品牌刻意维持的市场状态。然而,汽车市场上的高档品牌宝 Brand value and market sales, this pair is considered by many high-end brands can not have both the bear’s paw and fish, BMW wanted to catch at the same time. In many people’s minds, high-end brands are synonymous with high prices and high profits. The market scope for high-end brands is generally limited because it attracts the few successful people who are willing to pay for the brand to differentiate themselves from the public. Therefore, the “rare thing” became a deliberately maintained high-end brand market conditions. However, the luxury car brand on the market