2003年7月,洗衣机行业爆出一个惊天新闻:曾经十年盈利的无锡小天鹅因巨亏8亿多元被迫宣布卖掉,一个从来没有涉足过家电的斯威特集团成了小天鹅的新东家。这个震惊的消息让许多人不由得回眸2003年刚刚过去半年多的洗衣机市场:2003年元旦的钟声刚刚敲过,曾经是洗衣机行业六巨头之一的山西海棠电器集团股份有限公司,因为身背仅仅30多万元的债务宣告破产;然后是国内知名的洗衣机品牌小鸭电器因连续亏损2.7亿,变为“ST”公司;而鼎盛时期销量曾达200万台,名列国内前三甲的荣事达洗衣机,又沦落到再次易主的命运……至此,短短半年多的时间里,在我们这个年产1400万台、产销量均居世界第一位的洗衣机生产大国里,行业四大家族惟一剩下的就是“领头羊”海尔,其他著名的国产洗衣机都不同程度地遭受了重创和噩运,是怎样的原因促使小天鹅们走上了这样一条不归路?那些像小天鹅一样在2002年、2003年陡生特大变故的家电企业还能找回昔日的辉煌吗?小天鹅们的折翅又给正在步入世界家电制造中心的家电业怎样的启示?“价格战”窒息了小天鹅们中国家电业的大环境其实从来都没有像今天这样好过,经过20年的共同打拼努力,中国主要家电产品的产量都已经跃居世界第一。就洗衣机市场而言,2001年,中国农村市场的洗衣机每百户仅为29.9台。今后 July 2003, the washing machine industry broke a shaking news: Wuxi Little Swan has been profitable for 10 years due to a huge loss of more than 800 million yuan was forced to declare the sale of a never had involved in the home appliances Swatch Group became Little Swan New owner. This shocking news that many people could not help but look back in 2003 just over half a year in the washing machine market: New Year’s Day in 2003 just knocked on the bell, once the washing machine industry, one of the six giant Shanxi Begonia Electric Group Co., Ltd., because only More than 300,000 yuan of debt was declared bankrupt; then the domestic well-known washing machine brand duckling electrical loss of 270 million due to a row, into a “ST ” company; and peak sales of up to 200 million units, ranked the top three domestic Rongshida washing machines, again reduced to the fate of the next master ... ... So far, just six months time, in our annual output of 14 million units, production and sales ranked first in the world of washing machine manufacturers, the industry’s four major families The only remaining is “leader ” Haier, other well-known domestic washing machine suffered varying degrees of heavy hit and bad luck, what is the reason prompted the Little Swan embarked on such a road of no return? Those who like Little Swan In 2002, the steep rise in 2003, the great changes in the household electrical appliance enterprises can still recover the past, the glory of the Little Swan’s fold but also into the world’s home appliance manufacturing center appliance industry what kind of Kai ? “Price war ” stifle the little swans China’s home appliance industry environment in fact has never been better as it is today, after 20 years of joint efforts of hard work, China’s major home appliance products have been ranked first in the world. In terms of the washing machine market, in 2001, the number of washing machines in rural China was only 29.9 units per 100 households. from now on