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现在,服装、超市、餐饮、宾馆等行业崇尚连锁经营,大有星火燎原之势。而且,据笔者所知,我国曾在1997年就颁布了《连锁店经营管理规范意见》,2002年颁布了《关于促进连锁经营发展的若干意见》,对资产质量好、经营机制规范、成长性强的连锁企业,国家鼓励其上市。诸如银泰百货、百利国际、海王星辰、全聚德、小肥羊等连锁经营企业已经成功上市,并对其他连锁经营企业起到了巨大的示范效应。不过,尽管连锁经营企业的毛利率较高,投资回报稳定而且周期短,品牌大多是
Now, apparel, supermarkets, restaurants, hotels and other industries advocate chain operations, a great sparks Liaoyuanzhishi. Moreover, as far as I know, China promulgated the “Opinions on Management Practices of Chain Stores” in 1997, and promulgated “Opinions on Promoting the Development of Chain Stores” in 2002, which has the following characteristics: good asset quality, standardized operation mechanism, strong growth potential Of the chain, the state encourages its listing. Such as Intime, Gabriel International, Neptune, Quanjude, Little Sheep and other chain companies have been successfully listed, and other chain stores have played a huge demonstration effect. However, despite the higher gross profit margins of franchisees, stable and short-term return on investment, most of the brands are