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由于外强的刺激,中国的家电业相对于别的行业属于早熟。在经历了产品战、价格战、技术战等激烈的市场竞争游戏后,资本运作已开始悄然成为这个行业新一轮战争中的核心。其实,资本运作在家电业也不是大姑娘上轿——头一回,早在90年代末,在国家政策的规划下,一些家电企业进行过一次貌合神离的“婚姻”。但是处在新世纪的这次资本运作,则是完全掌控在市场手中,是家电企业再一次弱肉强食的生死之战,生存下来的将会更加强大,而消失的则以更快的速度结束其生命。那么这一轮的资本竞争又有何独特之处?它对未来家电企业的发展走势又有哪些影响?
Due to strong external stimuli, China’s home appliance industry is premature relative to other industries. After experiencing fierce market competition games such as product warfare, price warfare and technology warfare, capital operation has begun to quietly become the core of the new round of war in this industry. In fact, capital operation in the appliance industry is not a big girl on the sedan - the first time, as early as the late 90s, under the planning of national policies, some home appliance enterprises conducted a natural “marriage.” However, this capital operation in the new century is completely in the hands of the market. It is a once-in-a-life battle of the jungle of the household appliance enterprises. It will survive even more and will disappear as soon as it vanishes. . So what is unique about this round of capital competition and what impact will it have on the development trend of the future home appliance enterprises?