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乐凯公司的企业文化建设是一种具有一定格调的玩具生产与外贸、外资、外经“三外”相联系的玩具文化模式。在继承传统的基础上，公司挖掘出体现玩具文化精髓的美的资源，提炼出“艰苦创业，开拓进取，创造市场，无私奉献”的企业精神。提出了“人美、厂美、产品美”的玩具育人措施，树立一流的职工形象、一流的产品形象、一流的企业形象。弘扬精神，克服小农经济意识下所产生的文化懒性，克服狭隘的雇用心态，克服自满守旧心理，增强职工的形象意识、新品开发意识、效益取向意识和进一步改革开放意识。
Lokkai’s corporate culture construction is a kind of toy culture mode with a certain style of toy production and foreign trade, foreign investment, and foreign economy “three out”. Based on inheriting the tradition, the company unearthed the beautiful resources that embody the essence of toy culture, and extracted the entrepreneurial spirit of “hard working, pioneering, creating markets, and selfless dedication”. The toy educating measures of “human beauty, factory beauty, and product beauty” are proposed, and a first-class employee image, first-class product image, and first-rate corporate image are established. Promote the spirit, overcome the cultural laziness produced by the small-scale peasant economic consciousness, overcome the narrow employment mentality, overcome the self-satisfaction and the old-fashioned mentality, enhance the employees’ image awareness, awareness of new product development, awareness of benefit orientation, and further awareness of reform and opening up.