创新是电视永恒的话题,是应对媒体竞争和新媒体挑战的需要。在节目创新中,要把握好导向、价值观、社会效益,做到反低俗、不跟风。一要坚持正确导向,在新闻类节目上创新;二要坚持社会主义核心价值观,在专题类节目上创新;三要坚持品格、品位,在文化类节目上创新。 Innovation is the eternal topic of television, is the need to cope with media competition and new media challenges. In program innovation, we must take a good lead, values, social benefits, so that anti-vulgar, do not follow suit. First, we must uphold the correct orientation and innovate in news programs; second, we must uphold the core values ​​of socialism and innovate in thematic programs; and third, we must uphold character and quality and innovate in cultural programs.