老年人市场是由老年消费者所组成的市场。目前,我国60岁以上老年人口已有9000多万,根据世界银行预测,到1994年我国60岁以上的老年人将占总人口的10％,跨入老龄化国家的行列。人口老龄化的发展趋势,必将对我国企业市场营销活动产生重大影响。认真研究老年消费者的商品需求,大力开发老年人市场,是一个迫切需要解决的问题. 所谓人口老龄化是指在一定时期内,一个国家或地区的总人口中老年人所占比重不断增加而出现的一种年龄结构的变化。按照国际上常用的标准,把65岁以上人口占总人口的7％ The elderly market is made up of elderly consumers. At present, there are more than 90 million elderly people over the age of 60 in our country. According to the forecast by the World Bank, by 1994, the elderly over the age of 60 in China will account for 10% of the total population and will step into the ranks of aging countries. The trend of population aging will surely have a significant impact on the marketing activities of Chinese enterprises. Seriously studying the commodity needs of the elderly consumers and vigorously developing the market for the elderly is an urgent problem that needs to be solved.The aging of the population refers to the increasing proportion of the elderly among the total population of a country or region within a certain period of time A change in the age structure that appears. In accordance with the commonly used international standards, the population over the age of 65% of the total population of 7%