论文部分内容阅读
读书酒吧酒吧虽然开了不少,但大多是千篇一律,没有竞争力。现代营销理论告诉人们,商家最终竞争力来自差异化,特别是在这个理性消费时代,需要个性化经营。前段时间在一些大都市出现的“文人餐厅”、“诗人酒家”等,很受顾客的青睐,它们的成功之处就在于对顾客群进行了细分。现在城市十分喧闹,喜爱读书及约会的人总想寻一块清静之地。所以,读书酒吧的创意会为爱读书的人以及会友的人提供较为理想的场所。读书酒吧的店址应选在城市交通方便的地带,酒吧装潢切忌华丽浮夸,注重幽雅质朴,突出艺术的个性。
Although a lot of books and bars have been opened, most of them are monotonous and uncompetitive. Modern marketing theory tells people that the ultimate competitiveness of businesses comes from differentiation, especially in this era of rational consumption, which requires personalized management. The “literary restaurant” and “poet restaurant” that appeared in some large cities some time ago were very popular among customers. Their success lies in the segmentation of customer groups. Now the city is very noisy. People who love reading and dating always want to find a quiet place. Therefore, the creativity of the reading bar will provide an ideal place for those who love reading and meeting people. The bar of the reading bar should be selected in a convenient location in the city. The decoration of the bar should not be grandiose and exquisite, pay attention to the elegant and simple, and highlight the individuality of the art.