高职院校品牌专业的形成具有特定的功能机制,包括导向机制、动力机制、管理机制、运作机制和保障机制,各层面机制之间相互作用、相互影响,形成合力推进品牌专业的建设。同时,也要基于各层面机制之间的关系机理,合理构建品牌专业的培育模式,实现品牌专业的持续发展。 The formation of brand specialty in higher vocational colleges has specific functional mechanisms, including orientation, motivation, management, operation and guarantee mechanisms. The interaction and interaction between the various levels of mechanisms lead to the formation of synergy to promote the development of brand specialty. At the same time, it is necessary to rationally build a brand cultivation model based on the mechanism of the relationship between the various levels of mechanisms to achieve the sustainable development of brand specialty.