在经济的发展中,农产品的发展比较快,而人们的消费观念、文化、素养也跟着发生了很大的变化,对农产品的包装具有更新的需求。包装设计得越好,往往越能促进人们购买的需求,进而促进消费。但是,对产品的包装怎样去设计会变得更好,这就意味着我们要在引用美学为原则来不断去分析而进行制作。一个优秀的包装设计,往往体现了美与效果;审美与实用达到一致,在这两者之间的关系与作用是紧密联系的,朝着一体化的形势发展。对于一体化,要求两者达到同步前行。笔者结合实践从以下几个方面谈谈农产品包装设计的实用性和审美性共存问题。 In economic development, the development of agricultural products is relatively rapid, and people’s attitudes toward consumption, culture and literacy have also undergone tremendous changes. There is a renewed demand for the packaging of agricultural products. The better the packaging design, the more often the need to promote the purchase of people, thereby promoting consumption. However, how to design the packaging of a product will get better, which means that we must make analysis based on the principle of aesthetics. A good packaging design, often reflects the beauty and effectiveness; aesthetic and practical to achieve the same, the relationship between the two is closely linked to the role, toward the integration of the situation. For integration, both are required to move forward simultaneously. The author combines the practical aspects of agricultural packaging design from the following aspects of practicality and aesthetic coexistence issues.