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经过春季糖酒会的厉兵秣马,自进入5月起,食品饮料行业真正进入了销售旺季,而这一阶段的广告战、营销战也开始白热化。与以往的电视广告大投入相比,快消品营销的革命已经悄然展开,一些行业龙头企业开始更加主动地利用网络平台开展跨媒体资源整合,通过植入式营销、精准营销和交互传播加强品牌渗透。,以娃哈哈为例,借助单集时长半小时、剧情跌宕起伏的新
After the spring rum, the food and beverage industry has really entered the sales season since entering May, and the advertising and marketing campaigns at this stage have also started to intensify. Compared with the large investment in TV commercials in the past, the revolution in FMCG marketing has quietly started. Some leading enterprises in the industry have begun to take a more proactive approach to integration of cross-media resources through the use of online platforms and strengthened their brands through implanted marketing, precision marketing and interactive communication penetration. To Wahaha, for example, with a single set time of half an hour, the plot ups and downs of the new