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我国是一个多民族国家,拥有丰富的少数民族文化资源,而少数民族文化衍生品产业的发展既能大力促进民族地区经济发展,又能有效保护和传承我国优秀的少数民族文化。本文通过问卷调查,对少数民族文化衍生品产业的需求、供给和产业政策及发展环境等方面的状况进行了分析。调查显示,尽管少数民族文化衍生品产业有着较大的市场需求空间,但是却还存在着产品和渠道单一、人才和创新缺乏、低水平模仿、产业缺乏活力及政策效率低下等种种问题。对此本文从完善政策、培育人才、加强营销宣传、提升创新能力等方面提出相应的对策及建议。
China is a multi-ethnic country with rich cultural resources of ethnic minorities. The development of the ethnic derivative culture industry not only can vigorously promote the economic development in minority areas but also can effectively protect and inherit the excellent minority culture of our country. Through the questionnaire survey, this paper analyzes the demand, supply, industrial policy and development environment of minority culture and derivatives industries. The survey shows that although there is a large space for market demand for derivatives in minority culture, there are still problems of single product and channel, lack of talents and innovation, imitation of low level, lack of vitality of industries and inefficiency of policies. In this paper, we put forward corresponding countermeasures and suggestions on improving policies, nurturing talents, strengthening marketing and publicity, and improving innovation ability.