作为既有公共事业性质,又要独立经营的邮政企业来说,在履行普遍服务义务和开展商业化经营的过程中,必须树立与时俱进的创新意识,才能适应变革时代的诸多挑战。营销理念的创新和完善,便是其中之一。如何扩大邮政业务规模,提高市场占有率,最好的途径就是从经营观念入手,通过营销理念的创新,促进企业效益的增加。 As a postal enterprise that is both public and independent, it is necessary to establish an innovative awareness of keeping pace with the times in order to meet the obligations of universal service and to carry out commercial operations so as to be able to adapt to the challenges of the reform era. One of them is innovation and perfection of marketing idea. How to expand the scale of postal services and increase market share, the best way is to start from the business concept, through the marketing concept of innovation, and promote the increase of business efficiency.