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在市场竞争日益激烈的今天,只有质量优异的产品和服务而没有强有力的市场营销活动,很难确保企业的经营获得成功。随着移动通信、电子商务的蓬勃发展,企业营销环境发生了深刻变化,传统的营销手段已不能满足现实的要求。移动营销创造了一个新的营销渠道,并将在未来10年成为企业或商家连接客户的首要途径,因为人们已经越来越对手机等沟通方式产生依赖,并贯穿消费者的衣食住行等生活领域。
In the increasingly competitive market today, only the quality of products and services without strong marketing activities, it is difficult to ensure the success of the business management. With the vigorous development of mobile communication and e-commerce, profound changes have taken place in the marketing environment of enterprises, and the traditional marketing methods can not meet the realistic requirements. Mobile marketing has created a new marketing channel and will be the number one gateway for businesses or businesses to connect with over the next 10 years because people are increasingly dependent on the means of communication such as mobile phones and throughout their lives.