近年来,社会热点叠出,舆论态势趋于复杂。尽管党报党刊等主流媒体在相关报道中坚持加强创新,取得不少成功经验,但也存在失语、失衡、跟进不及时、引导力不足等问题,直接影响到公信力、权威性和竞争力。如何在舆论引导新格局中全面提升主流媒体热点报道影响力? In recent years, social hot spots have been stacked up, and the trend of public opinion tends to be complicated. Although the mainstream media such as the party newspapers and periodicals insist on strengthening innovation in related reports and have gained a lot of successful experiences, problems such as aphasia, imbalance, lack of follow-up and inadequate guidance directly affect credibility, authority and competitiveness. How to comprehensively enhance the influence of mainstream media hot coverage in the new pattern of media guidance?