长期以来,传统的大众传媒对于社会舆论的影响一直是人们关注的焦点,然而,当网络作为一种新兴媒体对人们工作、生活日渐产生广泛影响时,如何引导网络舆论,利用网络传播先进文化就成为宣传工作者必须深刻思考的问题。本文主要从网络舆论的形成、网络传播环境下舆论引导工作面临的困难及引导措施等几方面的问题进行了探讨。 For a long time, the influence of the traditional mass media on public opinion has always been the focus of attention. However, when the Internet as an emerging medium has increasingly widespread influences on people’s work and life, how to guide the public opinion on the Internet and spread the advanced culture through the Internet Become a propaganda worker must think deeply questions. This article mainly discusses the formation of online public opinion, the difficulties that the public opinion guide the work in the network communication environment and the guiding measures.