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近年来乡村旅游品牌建设的发展不仅丰富了旅游产品结构,而且成为旅游发展的新热点,特色旅游村镇品牌建设建设也随之蓬勃发展。本文通过对江苏省旅游特色村镇品牌建设研究,并对其优势做出研究评述。
In recent years, the development of rural tourism brand construction has not only enriched the structure of tourism products, but also become a new hot spot in the development of tourism. The construction and construction of brand features in tourism villages and towns also flourish. This paper studies the brand construction of tourism villages in Jiangsu Province and makes a research review of its advantages.