活动营销由于在扩大品牌知名度、影响力的同时．对产品的销售有着直接的作用受到越来越多的企业的关注和使用。传媒作为注意力经济型企业．它的纵深及长远发展更是离不开活动营销。《新文化报》能够在短短的六年时间里发展起来．除了自身产品质量(新闻质量．印刷质量)过硬、发行网络健全外,摩肩接踵的活动也是其主要的原因之一。这些活动不但扩大 Campaign marketing due to expand brand awareness, influence at the same time. The sales of products have a direct role by more and more companies concerned about and use. The media is an economy of attention. Its depth and long-term development is inseparable from the activities of marketing. “New Culture Daily” can be developed in just six years. In addition to its own product quality (quality of press, print quality) excellent, distribution network sound, shoulder to shoulder activities is one of the main reasons. These activities not only expanded