本文通过将销售努力对需求和退货率的影响引入易逝品供应链,建立了需求不确定环境下顾客退货及制造商回收模型,指出分散式供应链下制造商简单地回收顾客的退货产品并不能实现供应链协调,而基于回馈与惩罚策略下制造商回收顾客的退货产品及销售季节结束后零售商的剩余产品能够实现供应链的协调。 In this paper, by introducing the influence of sales effort on demand and return rate into the perishable product supply chain, a model of customer return and manufacturer recovery under uncertainty of demand is established. It is pointed out that manufacturers in decentralized supply chain simply return customers’ returned products Supply chain coordination can not be achieved, and supply chain coordination can be achieved based on the manufacturer’s return-to-customer return product based on feedback and punishment strategies and the retailer’s remaining product after the sales season ends.