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说到竞争战略,大家都知道美国哈佛大学竞争战略专家迈克尔·波特教授提出的利基市场战略、差异化战略和成本领先战略。这三种竞争战略的提出使企业能够很好地看到发展和努力方向以及自身的不足,但期望以这三种竞争战略就能全面概括国内外所有企业的战略模式也实在是勉为其难,因为,同质化的市场也包括企业间策略应用的同质性。因此,笔者经过多年的研究后提出一种新的竞争战略——价值链截取战略。
When it comes to competitive strategy, everyone knows the niche market strategy, differentiation strategy and cost leadership strategy proposed by Professor Michael Porter, a competition strategist at Harvard University in the United States. These three kinds of competitive strategies put forward to enable enterprises to well see the direction of development and efforts as well as their own deficiencies, but expect these three kinds of competitive strategy can be a comprehensive overview of all domestic and foreign business strategy model is reluctantly, Homogenization of the market also includes the homogeneity of the application of tactics between enterprises. Therefore, after years of research, the author proposes a new competitive strategy - value chain interception strategy.