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2013年中国(广州)国际名酒展秋季展(INTERWINE2013)已圆满闭幕,以进口酒展览为基础,由进口酒产品涉及行业纵深,同时注重国内外葡萄酒文化交流与大众的时尚需求,是新时期展会营销的亮点在这场展会上,记者看到参展商展现出花样繁多的营销创意,而这些创意,经由各地经销商领会并向大众传播,这对于葡萄酒文化的推广具有重大意义。INTERWINE举办至今,其影响力与日俱增,例如西班牙共组织了4个官方参团参展,极具规模优势;东欧多个国家集体亮相:地产等产业跨行业实现与葡萄酒对接;葡萄酒与白酒渠道商呈竞合趋势等展会热点,将对预测未来中国进口酒行业发展具有一定指导性作用。
2013 International Wine Exhibition Autumn Exhibition (INTERWINE2013) in China (Guangzhou) has been successfully concluded. Based on imported wine exhibitions, the import of wine products involves the industry in depth. At the same time, it pays attention to the domestic and international wine cultural exchanges and the fashion needs of the public. Highlight of Marketing At this show, the reporter saw exhibitors show a great variety of marketing ideas, and these ideas, through the distributors to understand and spread to the public, which is of great significance for the promotion of wine culture. INTERWINE held so far, its growing influence, for example, Spain organized a total of 4 official delegation exhibitors, great scale advantage; a number of Eastern European countries collective debut: real estate and other industries across the industry to achieve docking with wine; wine and liquor channels were competitive Together trends and other exhibition hot spots, will predict the future development of China’s imported wine industry has a guiding role.