一、资源的统与分以什么为标准在近些年国际传媒业多媒体融合的背景下,有效整合资源,做强而不仅仅是做大媒体已经成为国内传媒业的迫切之举。但媒体对于内部资源的整合利用,需要有一个标准,这没有一种现成的固定模式,一家媒体集团所处的城市不同, I. What is the Standard of Resource Integration? In the context of the multi-media convergence in the international media industry in recent years, it is imperative to effectively integrate resources rather than simply enlarge the media and become the media industry in the country. However, the media need to have a standard for the integration and utilization of internal resources. There is no fixed model that can be readily established. Different cities in which a media group is located,