包括新闻和广告在内的传播,是指人类通过符号和媒介交流信息、以期发生相应变化的活动。希望发生的相应变化,不仅包括情报资料的获得、知识的增加,更在于态度和行为的改变。传播的目的是说话,传播本身就含有一定的说话的意义。新闻用事实说话是指记者把思想观点隐藏在精心选择的某些事实里,让受众通过事实来领悟其中的道理。新闻报道含有记者 Communication, including news and advertising, refers to activities in which humans exchange information through symbols and media in the hope of making corresponding changes. The corresponding changes expected to take place include not only the acquisition of intelligence information and the increase of knowledge, but also the change of attitude and behavior. The purpose of communication is to speak, the communication itself contains a certain meaning of speaking. The fact that the news is factual refers to the fact that journalists hide their ideas in certain well-chosen facts and let the audience comprehend the truth through facts. News reports include journalists