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体育新闻娱乐化是现代大众传媒理念视野下的一种选择,是信息媒体产业化、市场化和文化娱乐化、大众化的一种具有一定合理性的信息传播模式形态。而当代社会文化思潮和价值理念有一个明显的特征,那就是对一种社会现象和倾向往往需要多种视角、多个学科领域进行解读,才能够真正逼近这一现象和倾向所依托的真实。本文从这一角度出发,力求从哲学社会科学、心理学、经济学和文化学等多重视野来解读体育新闻娱乐化的合理性及其发展。
Entertainment of sports news is a choice under the modern mass media concept. It is a kind of reasonable mode of information dissemination that is industrialized, marketized, culturally entertaining and popularizing of information media. However, there is an obvious characteristic of the contemporary social thoughts and values of culture. That is to say, social phenomena and tendencies often require a variety of perspectives and interpretations in a wide range of disciplines in order to truly approximate the reality upon which this phenomenon and tendency depend. This article from this perspective, trying to interpret the rationality and development of the entertainment of sports news from multiple perspectives, such as philosophy and social sciences, psychology, economics and cultural studies.