在商品销售中,直销是一种运用得很普遍的销售手段。直销,实际上就是推销员和客户一对一的销售,我们现在常见的那种推销员上门推销商品的做法,就是直销的一种手段。但是在房产销售中,这种手段的运用还很鲜见。当然,我们现在也常常能看到一些开发商在广告上声称自己的楼盘是直销的,但这种直销只是望文生义而已,和真正意义上的直销是风马牛不相及的。 In the sales of goods, direct sales is a very common means of sales. Direct sales, in fact, salesmen and customers one-on-one sales, we are now the kind of salesman to sell products that way, is a direct selling means. However, in the real estate sales, the use of this means is still rare. Of course, we now often see some developers in the advertising claim that their real estate is direct sales, but this direct marketing is just a literate meaning, and the real sense of the direct selling is irrelevant.