(三)寻找空隙挤占市场大名鼎鼎的海南养生堂公司,其产品“龟鳖丸”和“朵而胶囊”的销量一直长盛不衰。1997年春夏之交,养生堂出人意料地做起了饮用水。而仅在杭州,饮用水的竞争就十分激烈,早早占有一席之地的有“金义”、“娃哈哈”、“健士霸”、“人地”、“乐百氏”等名牌,加上其他杂牌有三四十种品牌,竞争激烈,品种繁杂,新牌子进入简直无立锥之地。养生堂究竟能有如何作为呢? (3) Searching for gaps Occupying the famous Hainan Yangshengtang Company in the market, sales of its products, “Cuigui Pills” and “Duo Capsules” have been prosperous. At the turn of the spring and summer of 1997, Yangshengtang started drinking water unexpectedly. In Hangzhou alone, the competition for drinking water is very fierce. There are “Gold Yi,” “Wahaha,” “Jinshiba,” “Human,” and “Robust.” "And other brand names, plus other miscellaneous brands have 30 or 40 brands, the competition is fierce, the variety is complex, and the new brand enters the place where there is no standing cone. How can the health hall behave?