现在的样片风格或是说卖点很多,虽然各有各的说法,也有一些样式在短时间内席卷市场,但究其实,似乎并没有摆脱根本上的雷同。从目前样片的产生规律上来看,这当然是有原因的。了解样片拍摄的现状,或是说定位及局限是我们首先应该深入考虑的内容。样片的作用首先在于为影楼一线摄影师提供拍摄参考,同时样片要符合当地市场及目标消费人群的基本需求。在这个基础上,商家还希望能够在样片上充分体现出与其竞争对手间的同比性及差异化。这也就意味着:样片拍撮要着重考虑商家资源的优势。以目前的普遍状况来说,对资源差异化的需求仍然超过对风格差异化的需求。但从长远发展来看,摄影本 Now the sample style or that a lot of selling point, although each has its own argument, there are some styles swept the market in a short time, but in fact, did not seem to get rid of fundamentally the same. Of course, there are reasons for the law of the current sample. Understanding the status of the sample filming, or positioning and limitations are the ones we should first consider in depth. First of all, the role of swatches is to provide first-line photographers shooting reference, while the sample to meet the basic needs of the local market and target consumer groups. On this basis, businesses also hope to be able to fully reflect in the sample with its competitors, the same-year comparison and differentiation. This means that: sample filming should focus on the advantages of business resources. In the current prevailing situation, the demand for resource differentiation still exceeds the need for style differentiation. However, in the long run, photographic books