广告是中国社会发展的必然产物,在一定程度上,它促进了信息的交流,也促进了经济的发展。在现代人的眼里,广告其实就是一种商业社会所普遍存在的营销手段。但是随着社会的进步,人们的思想以及审美观念都在一定程度上发生了变化。对于这样的改变,作为培养广告人才的高等院校需要特别的重视,尤其是要加强对广告设计课程的改革和创新,这样才能顺应社会市场经济发展的规律,培养越来越多的优秀广告人才。一、高校广告设计课程中所存在的问题 Advertising is an inevitable product of the social development in China. To a certain extent, it has promoted the exchange of information and promoted the economic development. In the eyes of modern people, advertising is actually a common business marketing methods. However, with the progress of society, people’s thoughts and aesthetic concepts have changed to some extent. For such changes, colleges and universities as advertising talents need special attention, especially to reform and innovate advertising design courses, so as to conform to the law of social market economy and train more and more outstanding advertising talents . First, college advertising design problems in the course