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英国广播公司(以下简称BBC)是世界上具有代表性的公营广播机构。BBC是世界上第一家公共广播机构,同时也是世界上最有实力的国际广播电视机构之一。一直以来,它被认为是英国的“国家广播工具”。根据“信息、教育及娱乐”服务的总体原则,BBC托管会(BBC Trust)具体提出了六大公共服务目标,其中之一即“鼓励创意与卓越文化”。本文将对此进行重点探讨,希望能为中国广播电视发展提供有关借鉴和参考。
The BBC (hereinafter referred to as the BBC) is the world’s representative public broadcaster. The BBC is the world’s first public broadcaster and one of the most powerful international broadcasters in the world. It has long been considered the UK’s “National Broadcasting Tool.” According to the overall principle of “information, education and entertainment” services, the BBC Trust set forth six major public service goals, one of which is “Encouraging creativity and excellence culture.” This article will focus on this discussion, hoping to provide reference for the development of China’s radio and television.